In the era of globalisation, your company, even if small scale, medium or multinational, it needs to be well identified. A graphic identity such as colour scheme, typeface and logo may seem simple however it differentiates a company from the other. It must attract your target market as well as define what your company is like.

A well thought out identity works out to be an asset for a company in the log run. A Company is identified mainly by it's name and logo. The logo must reflect the companies style and also be unique from other company. Colour plays an important part to your company's identity.

There should be a consistency for adopting these schemes and styles in all media like brochures, banners, visiting cards, order forms, bills etc, so as to make sure that the company is easily identifiable.

Signage
Signage is an essentially an extension of the corporate identity of the firm. A properly designed signage is accessible by all kind of people and these signs add to the aesthetics of the exteriors and interiors of the building.

Business Cards
These are inexpensive, yet they effectively promote your company by giving information about you to your customer.