In the era of globalisation, your company, even if small scale,
medium or multinational, it needs to be well identified. A
graphic identity such as colour scheme, typeface and logo
may seem simple however it differentiates a company from the
other. It must attract your target market as well as define
what your company is like.
A well thought out identity works out to be an asset for
a company in the log run. A Company is identified mainly by
it's name and logo. The logo must reflect the companies style
and also be unique from other company. Colour plays an important
part to your company's identity.
There should be a consistency for adopting these schemes
and styles in all media like brochures, banners, visiting
cards, order forms, bills etc, so as to make sure that the
company is easily identifiable.
Signage is an essentially an extension of the corporate identity
of the firm. A properly designed signage is accessible by
all kind of people and these signs add to the aesthetics of
the exteriors and interiors of the building.
These are inexpensive, yet they effectively promote your company
by giving information about you to your customer.